What is the word “populist” used for? Is it to dilute the impact of the description of a party you’d normally call right wing? Why would you not want to call it right wing?
Or can you have a left wing populist party? Ah yes, I think some called Bernie Sanders populist.
So then does it mean that most mainstream political (and usually successful) parties are too bashful to put themselves out there, so they don’t try and be popular, but populist parties really try and be… er… popular?